Offering Restricted Discounts (to students, or by age)

BIG IMPORTANT NOTE:

If you're offering a discount on i'll go!, you should offer that discount to ALL i'll go! users.

To list your discounts on i'll go! you shouldn't require that people be students or seniors or anything else besides just a Facebook user. The price you offer can be the same, the method of purchase can be the same, but you should include a discount code and it should be available to everyone.

Part of the reason we created i'll go! was because there are lots of young people who aren't students anymore but still live on a limited budget, here in NYC -- and not every organization offers an under-30 discount program.

If you're asking for a student ID because you're concerned about the discount code getting passed around outside of Facebook, why not require people to show up at the box office with a printout of their Facebook profile instead, to "prove" that they got the code through i'll go!?