One question I've heard from a few organizations so far:
"What do we do if we can't sell discount tickets online? Can we ask people to order tickets by phone or in person?"
The buy tickets field in i'll go! is set up so that it MUST be a URL for a Web page - but it's up to you what that Web page is. For member organizations who don't sell tickets online, we recommend that you create a page on your site that lists all the methods of ticket purchase for the particular event you're offering.
For example, if you were offering an i'll go! discount to a particular performance, I'd suggest you set up a page that says something like,
"To buy tickets for this event using your i'll go! discount code, call THIS number [or e-mail THIS address or go to THIS location]"
...that is, do everything you can to make it as easy and intuitive as possible for people to make their purchase for the event they want.
(Relatedly, here's a bit of a plug: Patron Technology now offers a simple online ticket reservation system, PatronManager. Click here if you're interested in learning more.)
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